About
RUN DE VILLE
Running Event For Central Village
Run de Ville is Event for “Central Village” a lifestyle-driven event designed to transform a retail destination into a true Lifestyle Mall.
We collabration with famous Tun Club of Thailand to increase thiere fans to be ours customers
The project focuses on increasing qualified foot traffic, expanding customer engagement across multiple dimensions, and driving incremental sales for tenants.
By integrating health, community, and urban lifestyle, the event converts participation into in-mall activities and longer dwell time.
Run de Ville serves as a strategic platform that connects experience, commerce, and data-driven outcomes.
The result is a measurable uplift in traffic, engagement, and overall mall perception beyond traditional retail.
KPI
Growth Tenant Sales | Lifestyle & Community Impact
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Week-on-Week Foot Traffic Growth during the event period
Year-on-Year Foot Traffic Growth compared to the same period in the previous year
Significant Tenant Sales Uplift in Sports & Lifestyle Categories
High Engagement Across Multiple Touchpoints, including shoe try-on experiences, running activities, in-store missions, and after-party participation
Strong Conversion from Experience to Commerce, driven by product trials and on-ground brand interaction
Enhanced Lifestyle Mall Positioning, reinforcing the destination as a hub for sports, fashion, and community-driven experiences
the story of Suttada 